Influence Media is a marketing and media production consultancy with a passion for 'story'.
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Neva MwitiMarketing & Media Consulting
Born in Nairobi, Kenya
Living in Sydney, Australia
A storyteller and media strategist who's passionate about really listening and responding to the end consumer perspective.
Kitchen Disasters = Good TVCs
Role: Campaign Director
BRIEF: To produce a television and print campaign campaign for RACO – one of Australia’s leading cookware brands – that would drive awareness and sales.
SOLUTION: Development of strategy and roll-out of a full marketing bells and whistles campaign. The TVC and print collateral centered around “Molly” a young woman who turns from a disaster cook into gourmet home chef, thanks to her trusty RACO cookware. The TVC is on-air now but why not watch it here now?
RESULT: The campaign was well received by media, trade and consumers alike and the resulting sales lift was the ultimate measure of success.
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