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About
Neva MwitiMarketing & Media Consulting
Born in Nairobi, Kenya
Living in Sydney, Australia
A storyteller and media strategist who's passionate about really listening and responding to the end consumer perspective.
Caroma – a poignant Australian TVC
Role: Campaign Director
BRIEF: To create, film and produce the first ever TV commercial for Caroma – Australia’s leading bathroom brand.
SOLUTION: “My Caroma” – a moving, touching yet light TVC that showcased a series of poignant family moments spent in the bathroom. With a memorable jingle playing under the vision, it put a smile on the faces of the audience, leaving them with a feel good factor that they associated with the overall qualities of the brand.
RESULT: This family centric and moving TVC enabled the agency (Storyhead) to introduce and establish Caroma’s award winning products and drive home the brand message: Australian heritage, innovation and commitment to excellence.
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June 28, 2010
4:14 am
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